Welcome Onboard
Visibility is Just the Beginning
Being listed on Booking Manager makes your fleet instantly bookable to over 4000 professional agents globally. However, full visibility isn’t always automatic. Some agents have specific activation procedures or require signed agreements before listing your boats on their own booking platforms. Take time to identify the agents most relevant to you. Visit their websites and make sure your boats are listed. If not, reach out proactively. A short, professional message asking them to enable your fleet can go a long way in starting the partnership.
Make a Memorable First Impression
Once your listings are active, focus on leaving a strong impression. Agents receive dozens of new listings—what makes yours stand out? Create a short, visually appealing introductory newsletter to introduce your business. Include:
- A high-level overview of your company’s story and values
- Fleet highlights
- Your home marina or base with key logistical advantages
- Seasonal strengths (ideal months, unique routes, events, etc.)
- One or two standout features—anything from a chef on board to eco-sustainability practices
Keep it short, visual, and easy to scan—think of it as your digital elevator pitch.
Booking Manager "how to":
How to add Equipment to the Equipment Editor
How to add Equipment to the Boat
Build Deeper Connections
Visibility gets you noticed, but relationships build loyalty. Once you've identified your top 5–10 high-potential agents, consider organising familiarisation (FAM) trips. These multi-day visits allow agents to experience your boats, crew, and base firsthand. It’s an opportunity to showcase your service, local knowledge, and hospitality—elements that often don't come across online.
Tips for a successful FAM trip:
- Keep the group small for a more personal experience.
- Choose a time just before or after the high season.
- Include a mix of leisure and learning: local excursions, onboard experiences, Q&A sessions.
- Make it easy: handle logistics, transportation, and meals.
Agents who’ve experienced your product personally are far more likely to recommend it with confidence.
Sharpen Your Tools
But before all that, you need to cover your basics. Think of it as setting the stage before the performance. Your online presence should reflect the same level of professionalism and care as your actual fleet. That starts with high-quality visuals—sharp, well-lit images that not only showcase the boats themselves but also capture the experience you offer: guests enjoying the deck at sunset, crew in action, and the atmosphere of your base.
Next, focus on clarity and completeness. Agents and their clients rely on accurate, detailed boat information. Go beyond listing specs—describe layout options, highlight updates or upgrades, and make note of small touches that elevate the comfort or convenience onboard. If a yacht has solar panels, water toys, or premium linens, say so. Your base deserves attention, too. Share what makes it easy to reach, safe to navigate, or particularly scenic and introduce your team. These elements help agents paint a full picture for their clients and boost your credibility before a single booking is made.
